In the 1960’s, leaving behind his beloved story-telling scenes, Norman Rockwell threw himself into a new genre—the visual documentation of social issues. He had always wanted to make a difference with his art, and as a highly marketable illustrator, he had the opportunity to do so. Humor and pathos—traits that made his Saturday Evening Post covers successful— were replaced by a direct, pared down, reportorial style more appropriate for magazine editorials.