Assistant Director of Marketing, Berkshire Community College
Posted on May 15, 2025Written by Berkshire Community College
General Description
Berkshire Community College is hiring an Assistant Director of Marketing.
About Berkshire Community College
Berkshire Community College (BCC) has the distinction of being the first community college established in the Commonwealth of Massachusetts. Nestled in the scenic Berkshire Hills, our nearly 2,000 students have access to a wide range of career and transfer programs on our newly renovated campus. Occupying a scenic 180-acre property, just minutes from downtown Pittsfield, Massachusetts, BCC provides students from a broad range of cultural and socioeconomic backgrounds with an intimate learning environment, small class sizes, and much opportunity for interaction with faculty. Berkshire County was home to many forward-thinking historic figures including W.E.B. DuBois, Susan B. Anthony, and Elizabeth (Mumbet) Freeman, all of whom were pioneers of social justice. The Berkshires contain both rural and urban elements, combining a beautiful natural environment with world-class museums and other cultural opportunities. Pittsfield and Berkshire County continue to evolve, with immigrants from over 70 countries now calling the Berkshires their home. BCC seeks to recruit diverse employees who embrace, as well as demonstrate, a commitment to diversity and inclusion and whose experiences and perspectives model the opportunities and success derived from a college education.
Additional Information
Source of Funding: State Funded
Salary: $65,000 – $75,000 per year; fulltime; benefited
Area of Assignment: Marketing and Communications
Non-Unit Professional
Effective Date: June 2025
BCC is committed to providing an inclusive learning and working environment that values the diverse backgrounds of all people and encourages applications from individuals whose experiences and perspectives model the opportunities and success derived from a college education.
Berkshire Community College is an affirmative action/equal opportunity employer and does not discriminate on basis of race, creed, religion, color, gender, gender identity, sexual orientation, age, disability, genetic information, maternity leave, military service, and national origin in employment. All inquiries concerning application of the above should be directed to Human Resources, 1350 West Street, Pittsfield, MA 01201.
Essential Job Functions
Position Overview
Reporting to the Director of Marketing and Communications, the Assistant Director will support the College’s marketing and communications efforts through leadership, collaboration, and effective communication. The Assistant Director will supervise the Graphic Designer and the Administrative Assistant II and lead a team within the Marketing department to manage the College’s brand and reputation, community engagement, and marketing strategies.
Responsibilities
- Co-develops the annual Marketing & Communications plan with Director of Marketing and Communications; sets goals and objectives to meet annual marketing plan outcomes.
- Assists with maintaining Marketing and Communications calendar of events, publicity, advertising, and communications.
- Oversees community engagement calendar and coordinates sponsorship strategy and budget.
- Collaborates with all College departments; represents Marketing department with internal and external partnerships.
- Acts as an innovative leader to build the College’s branding and marketing strategies.
- Collaborates with departments to assist in managing reputation, identifying key players, establishing goals, and coordinating actions as related to their promotional goals.
- Supports project management and serves as backup for the Director of Marketing and Communications.
- Assists with the development and review of College presentations.
- Coordinates College photography needs with Graphic Designer, professional photographers, and work-study students.
- Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses.
- Works with Director of Marketing and Communications to communicate messages through the College’s emergency notification system.
- Contributes to the overall success of the College’s image by performing other essential duties and responsibilities as assigned.
Qualifications
- Bachelor’s degree in a relevant field preferred – i.e. digital communications, graphic design, English/communications.
- Five years of experience working in higher education.
- Three to five years of marketing and/or public relations experience.
- Experience with Adobe Creative Suite and audio/video editing software.
- Experience with project management tools like Asana.
- Experience in a fast-paced, deadline-driven environment.
- High level of computer literacy including word processing, spreadsheets, databases, email, and internet.
- Ability to work effectively under pressure.
- Outstanding written and verbal skills.
- Strong interpersonal skills and a positive attitude.
- Ability to work independently and within a team.
- Ability to work with professional integrity and discretion.
- Commitment to and understanding of community college mission.
2025-0096
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