“These hip enclaves across the USA are mentioned with some regularity by residents and business owners of North Adams, who believe their little slice of the Berkshires in Massachusetts shares similarities.
The comparisons are relatively new, for North Adams wasn’t always so artsy and adorable.
In the early 1900s, families looking for a city escape ventured to the area thanks to the Mohawk Trail, one of America’s first scenic roads. Though they found picturesque farmland, lush mountains, rivers and stunning fall foliage (a postcard from a neighboring town even referred to the area as “America’s Switzerland”), North Adams fell off the tourist map in the Jet Age.
After a long period of decline, with factories shuttered and unemployment soaring, North Adams and the rest of the northern Berkshires began to experience a revival; artists and other creatives started moving into abandoned mills, entrepreneurs began opening hotels and restaurants, and the area suddenly became serious about reinventing itself as travel hotspot.”
The New England town reinvented as a tourist hotspot was published June 24, 2019 on CNN.