Press About The Berkshires

Boston Transit Campaign Touts North Adams Getaways

Riders on the T are getting an eyeful of North Adams. The Berkshire Visitors Bureau is running the transit campaign through the end of February to induce Bostonians to consider the Steeple City as a weekend getaway.

The campaign is being funded by a $41,000 grant from the Massachusetts Office of Travel and Tourism, provided from its stabilization fund for distressed communities. The BVB applied for the grant citing the impact of the North Adams Regional Hospital closure and the loss of jobs. Another $5,000 grant will be used for direct email marketing through Boston Traveler… Read more.