The Berkshires Blog

31st Annual Holiday Walk Is Almost Here!

Picture this: snow falling lightly on an idyllic small-town New England main street (or Spring Street in this case), a cappella groups tucked into every corner with their holiday songs filling the air, a soft roll of jingle bells as the horse-drawn carriage parades down the way, warm campfires with marshmallows for toasting, the sweet smell of homemade cookies and peppermint, the laughter of children as they tell the big guy in red what they’re deserving of this year (not mentioning if they’ve been naughty or nice).  Add a few hundred reindogs (more to come on that) and you have it:  Williamstown’s 31st Annual Holiday Walk!

A tradition that has withstood the test of time (thirty one years to be exact), albeit a bit evolved, will celebrate its annual Holiday Walk on Saturday, December 6th.  The day’s activities vary each year, but many remain the same.  Images Cinema (the best little not-for-profit movie house) offers a community viewing of a holiday movie – this year the movie is Elf and starts at 1pm – to get us in the holiday mood.  Our famous Reindog Parade kicks off at 3pm.  What is a reindog, you ask? It’s simply your favorite four-legged pets, dressed in his/her holiday best (reindeer antlers, holiday sweaters, lights, and garland) in a quaint small-town parade.  Oh, and we recognize the best-in-show, too!

We don’t just stop at a parade (though we certainly could cause its so much fun)!  We also recognize best-in-show when it comes to holiday cookie baking.  Local residents bring their favorite holiday cookie to be sampled by many, but most importantly – Santa Claus – yes, he’s around too, hearing the wishes of children and serving as the master of ceremony for our tree lighting.

Deep within this Cultural District of Williamstown, we see some live theatrical performance as well.  Charles Dicken’s A Christmas Carol is an annual favorite, performed by local celebs!

An ol’ fashioned Penny Social serves as the perfect platform to try your luck on some wonderful items – for yourself or as gifts – and as a fundraiser for the Williamstown Community Chest.  With such an emphasis on community, it shouldn’t come as a surprise that the Northern Berkshire Habitat for Humanity Christmas Tree Showcase takes places during this time.  Miniature artificial trees are decorated & donated and visitors have a chance to win one (or more).

With all of this activity and excitement, attendees of the Holiday Walk still find time to visit our local merchants for holiday shopping and restaurants for dinner or a cup of holiday cheer!

Kick off the holiday season with what the Williamstown Holiday Walk has to offer.  A sweet start to the season of giving will make your heart swell.  Details on the Holiday Walk can be found by contacting the Williamstown Chamber of Commerce at or 413.458.9077.  Happy holidays!