The Bureau’s ability to achieve its mission is directly linked to its ability to forge partnerships amongst member businesses to implement marketing programs that build a stronger tourism industry for all. Click any of the links below for effective ways you can partner with the Bureau to market your business.
2013 Media Schedule
Partner with other members to reach beyond the Berkshires to promote your business and attract visitors to our region.
- Click here for Media Schedule
- Click here for Branding Schedule
- Click here to Do Marketing on a Dime
- Click here for Insertion Order
- Click here for Sample Print Ad
2013 Editorial Calendar
Submit your information for consideration in our e-newsletter, online content, social media, PR Communications promoting the Berkshires. Click here for Editorial Calendar.
Reach 1 Million Berkshire Travelers Through Berkshires.org
Tile Advertising on Berkshires.org: Increase your exposure to interested Berkshire travelers while they are still in the planning phase through a tile ad or featured text ad on Berkshires.org. Click here for contract.
Online Booking through Berkshires.org: Sell your rooms or tickets through Berkshires.org and Yankee Travel Network affiliate sites. This online booking program offers direct sales and additional exposure with no upfront costs.
Reach Up To 60,000 Pre-qualified Leads Through Bureau E-communications
Off Season Deals e-blasts: send your message to 44,000+ consumers who have requested Berkshires information from the Bureau.
Fuel Saver e-blasts: send your message and reach over 5,500 visitors in a 90 mile perimeter or less of the Berkshires and get out your best daycation deal.
Rejuvenation e-blast: the Berkshires has a great rejuvenation message and this e-blast will let our 44,000 opt-in subscribers in on the power of rejuvenating themselves in the Berkshires.
Mid-week Lodging e-blast: Make the 2013 summer and fall season a true success… have your rooms booked every day of the week. Participate in the Mid-Week Lodging e-blast and reach 44,000 opt in subscribers.
Banner Advertising on “Discover the Berkshires” consumer e-newsletter: sent to over 44,000 subscribers who have requested monthly updates of what’s happening in the Berkshires.
Banner Advertising on “Ticket to Ride” group e-newsletter: sent to nearly 4,000 group tour operators.
Use Bureau Inquiries To Market Your Business
Advertise in the Berkshires Official Visitors’ Guide: 150,000 copies distributed at over 500 locations in Berkshire, Litchfield and Columbia County and mailed upon request to tens of thousands of visitors annually. Click here for rates.
Advertise in the Discover the Berkshires Brochure: 30,000 copies in upscale malls in Boston & Cambridge, corporate offices in CT and New York City, as well as transportation centers in Westchester, NY. In addition, online visitors to Berkshires.org (over 1 million) will be able to view, download and print this brochure year-round. Advertising opportunities for Lodging Properties are also available.
Target Mail Program: Insert your brochures in the Berkshires Official Visitors Guide, our main fulfillment piece sent out to visitor inquiries.
Message on Hold: Callers to the Bureau’s toll-free info line can hear your 20 second message while on hold.
Member Mailing Labels: Member contact mailing labels are available for a fee of $75.
2013 Sponsorships Opportunities: Sponsoring a member event enhances your visibility with influential industry professionals and helps you reach new customers while strengthening relationships with existing ones. For more information about sponsorships, contact Dara Kaufman at firstname.lastname@example.org.
“The BVB Online is a perfect vehicle for today’s savvy traveler. Internet driven tourism continues to grow and dominate our bookings and the BVB’s online service continues to drive business and fill our guestrooms. They are wisely staying on top of the newest technology trends and linking them to all that is wonderful and special about the Berkshires.”
-Bruce Singer, Devonfield Country Inn, Lee, MA