The Berkshires Blog

FAM Tours – On the Road With Michelle

Besides meeting our Members, Instagramming, and posting to Facebook, I also put together FAM tours for journalists. FAM? It’s short for Familiarization. The process: a vetted journalist requests a visit, providing a link to their website and examples of past articles from their arsenal. I then work with Members to build their Berkshire itinerary.

The most recent FAM tour was for a couple from NYC who developed an App called Find.Eat.Drink. Their App allows users to search a city for highly-rated and chef-recommended eateries. Our searchable city: The Berkshires! (Snuggled between Paris and New York City on their homepage!)

As part of the BVB’s TasteBerkshires campaign, Robin and Nick were treated to an amazing stay. They had complimentary lodging, meals, tours, and tastings throughout the Berkshires. They hopped around, acting on recommendations from chefs they met regarding the best places to eat. They released the story on their website in two installments, along with quotes from chefs and colorful photographs.

You know, it’s a lot of fun drawing up an itinerary and unleashing the journalist on our area. It’s a chance to step back and see the Berkshires through their eyes.


Most days you can find Michelle Murphy, BVB Communications Associate, on the road visiting Members. Her visits help to keep the BVB staff updated on what’s new and offer’s Members a chance to share images and information through our various social media channels. Site visits usually last about 30-45 minutes and it is a great opportunity to educate the BVB staff so that they can inspire visitors to come and see you as well! To schedule a visit from Michelle, please email at [email protected] or call 413.743.4500, ext. 133.